About Me
About Me
About Me
I’m a builder at heart—whether it’s a new project, a community, or a weekend experiment in the kitchen, I thrive on bringing things to life from the ground up.
I’m a builder at heart—whether it’s a new project, a community, or a weekend experiment in the kitchen, I thrive on bringing things to life from the ground up.
Everything starts as an idea. I love the process of building, the thrill of turning a blank slate into something real. There’s magic in going from 0 to 1, in shaping something from nothing.
Experience
Experience
Experience
Senior Consultant at Deloitte Digital
Dec 2021 - Present
Drove the strategy and execution of data-driven customer experiences, leading implementations that enable personalized engagement, automation, and scalable product solutions.
Collaborated with cross-functional teams—including engineering, data, and marketing—to define product requirements, optimize user flows, and enhance platform capabilities, ensuring seamless integration with business objectives.
Owned product governance and decision-making frameworks, leveraging RAID log tracking, executive reporting, and stakeholder alignment to drive feature prioritization, roadmap planning, and scalable product launches.
Senior Consultant at Deloitte Digital
Dec 2021 - Present
Drove the strategy and execution of data-driven customer experiences, leading implementations that enable personalized engagement, automation, and scalable product solutions.
Collaborated with cross-functional teams—including engineering, data, and marketing—to define product requirements, optimize user flows, and enhance platform capabilities, ensuring seamless integration with business objectives.
Owned product governance and decision-making frameworks, leveraging RAID log tracking, executive reporting, and stakeholder alignment to drive feature prioritization, roadmap planning, and scalable product launches.
Senior Consultant at Deloitte Digital
Dec 2021 - Present
Drove the strategy and execution of data-driven customer experiences, leading implementations that enable personalized engagement, automation, and scalable product solutions.
Collaborated with cross-functional teams—including engineering, data, and marketing—to define product requirements, optimize user flows, and enhance platform capabilities, ensuring seamless integration with business objectives.
Owned product governance and decision-making frameworks, leveraging RAID log tracking, executive reporting, and stakeholder alignment to drive feature prioritization, roadmap planning, and scalable product launches.
Digital Strategist at Multiple Ad Agencies
Apr 2019 - Dec 2021
Executed media activation and campaign management for D2C, B2B, and NGO clients, overseeing digital strategy across search, display, programmatic, and social media.
Optimized e-commerce digital campaigns, achieving record-breaking monthly sales revenue and a return on ad spend (ROAS) of 8.19 through targeted media buying and performance-driven strategies.
Led full-cycle digital campaign execution, managing budget allocation, media planning, and performance tracking across paid and earned media channels.
Digital Strategist at Multiple Ad Agencies
Apr 2019 - Dec 2021
Executed media activation and campaign management for D2C, B2B, and NGO clients, overseeing digital strategy across search, display, programmatic, and social media.
Optimized e-commerce digital campaigns, achieving record-breaking monthly sales revenue and a return on ad spend (ROAS) of 8.19 through targeted media buying and performance-driven strategies.
Led full-cycle digital campaign execution, managing budget allocation, media planning, and performance tracking across paid and earned media channels.
Digital Strategist at Multiple Ad Agencies
Apr 2019 - Dec 2021
Executed media activation and campaign management for D2C, B2B, and NGO clients, overseeing digital strategy across search, display, programmatic, and social media.
Optimized e-commerce digital campaigns, achieving record-breaking monthly sales revenue and a return on ad spend (ROAS) of 8.19 through targeted media buying and performance-driven strategies.
Led full-cycle digital campaign execution, managing budget allocation, media planning, and performance tracking across paid and earned media channels.
Intern at McCann Worldgroup
Jun 2018 - Sept 2018
Supported the end-to-end development of a WeChat Mini App pop-up eStore, working with inter-agency teams, external partners, and engineering teams to enhance digital commerce capabilities.
Contributed to product growth strategy, leveraging insights from past WeChat, email marketing, and SMS performance data to optimize customer acquisition and retention.
Defined and analyzed key performance metrics, delivering post-campaign insights that informed product iterations and engagement strategies, leading to a 129% increase in sales.
Intern at McCann Worldgroup
Jun 2018 - Sept 2018
Supported the end-to-end development of a WeChat Mini App pop-up eStore, working with inter-agency teams, external partners, and engineering teams to enhance digital commerce capabilities.
Contributed to product growth strategy, leveraging insights from past WeChat, email marketing, and SMS performance data to optimize customer acquisition and retention.
Defined and analyzed key performance metrics, delivering post-campaign insights that informed product iterations and engagement strategies, leading to a 129% increase in sales.
Intern at McCann Worldgroup
Jun 2018 - Sept 2018
Supported the end-to-end development of a WeChat Mini App pop-up eStore, working with inter-agency teams, external partners, and engineering teams to enhance digital commerce capabilities.
Contributed to product growth strategy, leveraging insights from past WeChat, email marketing, and SMS performance data to optimize customer acquisition and retention.
Defined and analyzed key performance metrics, delivering post-campaign insights that informed product iterations and engagement strategies, leading to a 129% increase in sales.
My inspirations and interests
My inspirations and interests
My inspirations and interests
Inspiration finds me in the in-between moments—the quiet hum of a morning routine, the rhythm of a familiar song, the way light shifts through the seasons.
I'm an avid photographer, capturing life's unscripted moments, and a film enthusiast, always intrigued by the blend of technology and human imagination.
